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Omoda E5 compact electric SUV at the IAA 2025 motor show, photographed in Munich
Brand group · who owns whom

Chery 奇瑞

The group behind Omoda and Jaecoo - and the answer to the question every buyer should ask: will it still be here to honour the warranty?

Low
Survival risk
7yr
UK warranty offered
#1
China exporter, 20+ yrs
80+
Export markets

Group data: Verified · Chery / Omoda UK · Updated 23 Jun 2026

Will it survive?

Our bankruptcy & warranty-risk read - from group scale, financial health and UK commitment.

Survival risk · Chery UK

Low risk
Survival confidence82%
Warranty reliability78%
Export commitment90%
Official figureChery / Omoda UK · Updated 23 Jun 2026

Why low risk

#1
China vehicle exporter, 20+ yrs
2.6m/yr
Vehicles exported
80+
Export markets
7yr
UK warranty offered

A large, export-focused parent with two decades of overseas operations is about as safe a bet as a new-to-UK Chinese brand gets today. The warranty risk is low; the open question is UK resale value, which is still building a track record.

Estimate

The brand family tree

The badge on the bonnet rarely tells you who built it. Here's the group behind each one.

Chery 奇瑞
China #1 exporter · 20+ yrs
Omoda
欧萌达
Omoda E5UK · BEV
Jaecoo
捷酷
Jaecoo 7UK · PHEV
Chery
奇瑞
Tiggoglobal

Reputation at home vs the marketing CN

China owners4.2
UK marketing5.0

Group-level owner sentiment · 汽车之家 autohome.com.cn · Updated 23 Jun 2026

What this means for you

A large, export-focused parent with two decades of overseas operations is about as safe a bet as a new-to-UK Chinese brand gets today. The warranty risk is low; the open question is UK resale value, which is still building a track record.