Great Wall 长城
The group behind ORA in the UK — and the answer to the question every buyer should ask: will it still be here to honour the warranty?
Will it survive?
Our bankruptcy & warranty-risk read — from group scale, financial health and UK commitment.
Great Wall has a healthy vehicle volume and two stock listings, but its UK ORA network is small and still proving itself. The 2022 ‘chip-gate’ episode — where components were secretly substituted in China — raised questions about disclosure standards. Survival risk is medium: GWM is profitable and export-focused, but the UK commitment is thinner than BYD or Chery.
The brand family tree
The badge on the bonnet rarely tells you who built it. Here’s the group behind each one.
GWM / ORA cars on sale here
Prices from GWM Ora UK · Updated 3 Jul 2026
In 2022 ORA secretly replaced Intel Atom chips with cheaper Qualcomm 8-year-old chips in the Ora Good Cat (the Ora 03’s predecessor), triggering a Chinese owner furore and compensation payouts. This is not relevant to UK cars — but it raises a question about disclosure standards that UK buyers should be aware of.
GWM is a profitable, export-focused group with dual stock listings and 2.73 million vehicles a year. Its UK ORA network is small but growing. The medium risk verdict reflects a thinner UK presence than BYD or Chery — not financial fragility. Watch the dealer network as it expands.